In an article in the Wall Street Journal today, Brett McCracken describes what he calls “Wannabe Cool” Christianity—churches whose plan to attract people involves a conscious effort to be cool. For example:
There are various ways that churches attempt to be cool. For some, it means trying to seem more culturally savvy. The pastor quotes Stephen Colbert or references Lady Gaga during his sermon, or a church sponsors a screening of the R-rated “No Country For Old Men.” For others, the emphasis is on looking cool, perhaps by giving the pastor a metrosexual makeover, with skinny jeans and an $80 haircut, or by insisting on trendy eco-friendly paper and helvetica-only fonts on all printed materials. Then there is the option of holding a worship service in a bar or nightclub….
McCracken isn’t convinced these things draw people in the long term, so I wanted to ask, when you think about your church and why you go there, what comes first to your mind? And if it is the cool things about your church, don’t be afraid to say so! We’d love to hear what you think.